No food is a 'cheat'.
Not fruit, not cookies, not ice cream, not anything. Unless you have a medical need not to eat certain things, it's fine to include foods you like.
Balance, moderation, appropriate calories, adequate protein, move your body - that sounds so much less sensational than a diet that demonizes foods but throws you a bone by allowing occasional 'cheats'. Being controlled by arbitrary rules breeds resentment, and that's not sustainable.
What is sustainable? Balance, moderation, appropriate calories, adequate protein, move your body.